Is NBA Viewership Down In 2020?

Is NBA viewership down in 2020? NBA games on ESPN averaged 1.19 million viewers down 10% from 2019-20 and -25% from 2018-19. TNT averaged a slightly better 1.22 million viewers, a decline of 7% from last season and -18% from 2018-19. (The audiences for 2020 and 2021 include out-of-home viewing.)

Are NBA ratings going down?

However, it's important to note that although the ratings for the 2020 NBA Playoffs were down 37% compared to the prior year, both the NHL playoffs (38%) and the MLB playoffs (40%) experienced more significant rating declines. The final round of golf's 2020 U.S. Open decreased by 56%.

Are NBA ratings 2020 Bad?

It is no secret that the NBA's ratings have taken a turn for the worst. While the past couple of years have seen the NBA Finals' ratings drop, the decline increased at an alarming rate in 2020 with the NBA Finals in the “bubble” receiving an average of 7.5 million viewers a game, a 48% decline from the 2019 Finals.

Are NBA ratings down in 2021?

But the NBA is decidedly not more popular than ever by any means. To the contrary, regular-season ratings in 2020-21 were down 25% compared with the last uninterrupted season in 2018-19.

How are NBA ratings?

Key Facts. ESPN is averaging 1.44 million viewers through 12 games so far this season, up from the 2020-21 season's average of 1.2 million, according to Nielsen data relayed by ESPN Press Room. Viewership is up across many demographics, including adults ages 18-49 (up 28%) and women (up 26%).

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Are sports losing popularity?

In general, sports are receding from our daily lives. Participation in youth sports has fallen dramatically since March. Overall, there's been nearly a 50% drop in physical activity among American children since the start of the pandemic, according to the Aspen Institute.

Is the NBA losing fans?

The Problem

The NBA saw a 37% decline in ratings from the 2019 playoffs to the 2020 playoffs. A large part of this decline is attributed to the COVID-19 pandemic. It's no wonder the NBA is losing viewers, as these morning games don't have anywhere near the same turnout that a primetime game would draw.

How are the 2021 NBA ratings?


Its four-game slate, which included doubleheaders on Wednesday, October 20, and Friday, October 22, averaged 1,817,000 viewers. It was up 18% from 2019,3% from 2018 and 46% from 2020's single-game opener (excludes Christmas Day).

Are the NFL ratings down?

But the NFL's ratings have ebbed and flowed over the past few years, with last year's ratings down about 10% from 2019, so it is notable that viewership has bounced back so considerably.

Are pro sports ratings down?

Sports leagues, especially Major League Baseball, are seeing declines in younger viewership. The change comes as people turn away from traditional TV viewing and toward social media, video games and streaming TV, a trend that has only grown during the Covid-19 pandemic, reports The Wall Street Journal.

Is the NFL losing viewers?

The National Football League is defying gravity in the changing television universe. Three weeks into the 2021 season, overall viewing of the NFL is up 9% over the comparable period last year according to data from Nielsen and the league's partners, with an average of 16.9 million viewers on TV and digital platforms.

Why are NBA ratings going down?

There were several reasons television ratings were down for sports in 2020—increased streaming options, the weirdness of having no fans in the stands, an all-encompassing presidential election, the fact that the entire world was falling apart—but the primary reason may be the simplest: Sports were on at different times

Is the NBA a dying league?

We never hear the NBA is “dying” because of an aging fan base, and it's true the median age of NBA fans is lower than that of MLB.

Media column: The NBA was supposed to challenge the NFL, but has its popularity even surpassed MLB?

2020 4 5.2

Is the NBA growing?

Worldwide the the NBA at the age of 75 is bigger than the NFL and are growing more each year. It started in 1946 with 11 teams and 160 players. In those earliest of years, teams lost plenty of money. Some of the inaugural franchises only had inaugural seasons, folding after Year 1.

Are ESPN ratings down in 2020?

Viewership of the 2020 NBA Finals on ESPN was down 51% overall from last year; Game 3 was the lowest-rated NBA Finals Game 3 on record. The 2020 Kentucky Derby on NBC was down 49% from last year, and the U.S. Open tennis tournament (men's and women's) on ESPN was down 50% from last year.

Why are TV ratings decreasing?

With the growth of streaming video in the past few years, the ratings of broadcast and now cable TV have been falling. In addition, with the pandemic shutting down production studios, TV networks were unable to schedule as many original scripted programs which typically drive ratings.

How much money is the NFL losing?

NFL revenue 2020: League reportedly lost $4 billion this past season. In the 2019 NFL season, the NFL generated $16 billion in total revenue. It was a huge moment for the league, with the streak of its profits soaring rapidly every year.

Is football on the decline?

From 2008-09 to 2018-19, the total number of youths aged 6 to 18 playing tackle football fell by more than 620,000, going from 2.5 million to 1.9 million; even before COVID-19 the number of youths in that age range set to play football in 2020 was below 1 million, the lowest level of participation at that level since

How bad are NBA Finals ratings?

For the 2020 NBA Finals, the ratings dropped to a historic low, with one of the games drawing only 5.9 million viewers. The average viewers figure over 6 games was 7.5 million, which is a 51% decline from the previous year.

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